Category Archives: Fundholder

The Bright Side of the Texas Panhandle

Bad news is an abundant commodity these days. You can find it everywhere you turn. From social media, to print news, to television, to the radio, there is no shortage of sad, depressing news. So much so, we often fail to see what is occurring before our eyes. It’s easy to lose our way in the shadows of negativity. But without some brilliant light, there would be no shadows. There is always a positive light shining somewhere if we only take time to look.

We have a solution

At the Amarillo Area Foundation, we are fortunate to get a daily glimpse at the multitude of ways people across the Panhandle shine through filling needs in their communities. Every day we see people volunteering, giving of their time and financial resources. Sadly, these types of stories don’t make the news often. That is why the Amarillo Area Foundation has created The Bright Side. Each Tuesday at 6:00 PM on News Channel 10, The Bright Side will spotlight one of our fund holders in a one-minute media package courtesy of the Amarillo Area Foundation. The purpose of this endeavor is to focus on the positive news in the Texas Panhandle while helping organizations and projects gain exposure to potential donors, volunteers, and those desiring their services. By providing this service for our fund holders, we hope the positive light they are shining will be amplified for more people to see. We hope people become inspired to both be and see a shining light in their corner of the Panhandle. And, we hope even more needs are filled from the arts, to education, to human services, to healthcare.

Here’s our first two in the series:

WEEK 1
WEEK 2

A Year of Positive News

For the next year, plan to see the good works of 52 different fund holders at the Amarillo Area Foundation. May it open your eyes to the generous, positive people surrounding you in the Panhandle. May it open your mind to identifying needs in your community. May it open your heart to fulfilling those needs becoming part of the bright side of the Texas Panhandle.

Tune in each Tuesday at 6:00 PM to see The Bright Side on NewsChannel 10.